By Brandon Solnit – PAR Technology
Starbucks® recently announced its loyalty program has surpassed 25 million users. Through spend-based and visit-based challenges, Starbucks Rewards users can earn stars that are redeemable for free rewards like a drink, bakery item, select merchandise, and so much more. Starbucks’ goal for launching a loyalty program was to find a solution that would not only retain customers and increase revenue but also meet customer expectations and deliver loyal fans personalized incentives. Starbucks Rewards has exceeded expectations accounting for 53% of the spending in their stores. Loyalty programs have become a proven strategy for brands to increase foot traffic, drive sales, and fully satisfy customer expectations. According to recent surveys:
- 75% of consumers prefer companies that offer rewards
- Customers in a loyalty program increase their spending by 20%
- 69% of consumers say loyalty platforms bring them back to a restaurant
Loyalty programs like Punchh provide restaurants with deeper customer insights to deliver personalized incentives to guests based on their visits or spending behavior.
Punchh is a leading loyalty and engagement platform in the restaurant industry and gives brands the capability of growing a loyal fanbase with exclusive offers. This AI-powered loyalty program works conjointly with brands to create ideal guest loyalty experiences and offers. Punchh currently powers the marketing and loyalty programs of over 40% of the top 100 restaurant brands in the United States as well as dozens of major C-store chains.
Punchh brings loyalty at lightspeed, and here is why.
Personalized Rewards Drive Success
According to a 2021 Redpoint Global survey, 73% of Millennials, 70% of Gen X, and 55% of Boomers are likely to view personalization as a table stakes requirement for brand adoption. Moreover, the survey found that 39% of all consumers will no longer do business with a brand that does not offer a personalized experience.
The Punchh loyalty platform allows brand owners and operators to deliver guests the personalized experience they desire. With Punchh, brands can dig deep into integrated loyalty data to uncover what keeps guests coming back for more. This crucial data can be used to gain a thorough understanding of customer preferences and order behaviors to deliver hyper-personalized offers in real time. With omnichannel distribution and redemption, the consumer can get offers where they like to see them, either in the app or in stores, without needing extra tools. Since Punchh integrates seamlessly with most POS and eCommerce systems, brand owners and operators can deliver perfectly-time personalized promos to their loyal fans.
Guests want to receive offers and rewards that are tailored to them, not just generic discounts. Providing guests with multiple and exciting offer types means hyper-personalized incentives, happy customers, and more revenue.
Marketing Integrations Drive Demand
Merkle’s latest Loyalty Barometer Report showed that a staggering 81% of consumers desire a relationship with their favorite brands. Marketing personalized rewards to customers is not only vital to a loyalty program’s success but the overall success of the organization.
Punchh fits seamlessly with marketing to create an engagement command center with all the tools needed to effectively run loyalty campaigns in minutes. Native machine learning facilitates success by developing smart customer profiles, deep analytics, and insightful recommendations to automate and improve marketing strategies based on internal goals. Create, curate, and monitor smart campaigns, offers, and loyalty strategies that give customers the personalized experience they crave.
In addition to these premium features, Punchh experts can create brand-specific apps that can be integrated with all existing sales and marketing channels for quick use in the field. Punchh’s loyalty app is customizable and offers restaurant owners, managers, and franchisees detailed reporting on customer behaviors, preferences, and transactions to help maximize return visits.
Create the Ultimate Loyalty Experience
The Punchh loyalty platform is designed to meet the security, scalability, and reliability standards that brands of all sizes need. Punchh markets to people, not data points, making it a true relationship platform with full personalization and marketing integration features. Reach customers across every channel and touchpoint, create stronger brand advocacy, and provide them with the ultimate personalized loyalty experiences that will drive sales and make repeat visits a no-brainer.
Loyalty is an experience for customers, not a program. To learn more about how the Punchh loyalty program creates positive emotions, stronger bonds, and a sense of connectedness with customers, request a demo today!